1. Definition of SEO and SEM
The full English name of SEO is Search Engine Optimization, and it is translated into Chinese as search engine optimization.
That is, in the case of understanding the influence of search engines on the mechanism of natural ranking, the optimization of the site content of the site itself, including the name, keywords, introduction, code, graphics, etc., as well as the optimization of off-site links, etc. Adjust and optimize, so as to improve the natural ranking of the website in relevant search engines, gain more traffic, and promote itself
The full English name of sem is Search Engine Marketing, and it is translated into Chinese as search engine marketing.
Refers to a way of online marketing that pays for promotion on search engines to increase website traffic.
SEM includes various forms such as SEO, PPC (Pay Per Click), and paid login.
Two. The difference between SEO and sem
With the rapid development of the Internet, there are more and more various websites, and if a website wants to be recognized by more people, it must be optimized and promoted.
Next, I will talk about the difference between SEM and SEO in website optimization from four aspects.
1. Effective time
The bidding ranking of SEM websites is determined according to the price, and the higher the price, the higher the ranking. The bidding takes effect quickly. As long as the website is online and keywords are set in the corresponding search engine, the price is reasonable, and immediate results can be achieved.
SEO optimization takes the most time. Even if the competition is small for keywords or long-tail words, it may take several weeks to get a ranking. If the competition is fierce, it may take several popular keywords to be effective.
2. Costs
SEM is a paid promotion. If you are willing to spend money, it will be effective. Generally, the charges are based on the number of clicks. The competition is fierce. Some popular words may burn hundreds or even thousands a day. There is no ranking.
SEO mainly relies on manual optimization, a one-time fee, generally based on different keywords, paid on an annual basis, the cost is much lower than SEM.
3. User accuracy
SEO mainly adjusts and optimizes the website according to user needs and Baidu's algorithm, so that the website is more in line with the recommendation mechanism of search engines, can better meet user needs, and is more popular with users, which naturally improves search rankings.
SEM is a form of paid traffic. Compared with SEO, it is a bit bad. The traffic it brings is not accurate enough, and the bounce rate is relatively high.
4. Ranking adaptability
SEM is generally dedicated to one or more search engines for paid clicks, and its ranking is not applicable to other platforms and does not have portability.
SEO is different from SEM. Although the ranking algorithms of different search engines are somewhat different, the principles are basically the same. The ranking of the website in each search engine may have some changes, but the overall ranking will not be very different.
If you want to make a website well, whether you choose to do SEM paid advertising or SEO optimization is mainly based on the current situation of the website.
In the initial stage, it is difficult to quickly rank up naturally. At this time, you can do an appropriate SEM bidding to increase your popularity.
When the website improves, the cost of sem bidding can be gradually reduced, or even stopped. Of course, if the appropriate investment is made, the effect will definitely be better if the two are combined together.
Text/Lao Xia
If an article I have written, every word I have said, an action I have done,
There were ripples in your heart, that at least shows that in the past years, we have experienced the same feelings together at a certain moment.
Sometimes, although I have never met.
But they have known each other for a long time, very subtle and contented.
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Thanks for reading: What is the difference between SEM and SEO?, Sorry, my English is bad:)