First, analyze the keywords of the website
After obtaining the keywords, first, analyze the keywords and the website.
1. Keyword index
Baidu index can be used to analyze keywords, and the unified keyword index after Baidu index can be obtained for easy analysis. Generally speaking, the higher the index, the more difficult it is to optimize. Naturally, there are keywords with high indexes that no one has optimized. Here you must pay special attention to investigating whether others have brushed the keywords. After brushing the keywords, you must learn to make a unified value judgment.
2. Keyword search
You can query the search volume directly on the search engine results page. This means that after we search for keywords, relevant search results will appear in the search engine. Search engine optimization operators cannot believe that the current keyword search volume must be the correct data. It is only a reference, but it is meaningful. Just refer to these data, analyze, and draw conclusions.
3. Keyword related to search and drop-down list
Many SEO employees do not notice the relevant search terms and drop-down words when doing keyword analysis. In fact, this is also very important. In a sense, if a word has a drop-down word, there is also a related search, indicating that the word is competitive. If the keyword does not have a drop-down list or related search, then optimizing for that term is very simple. In order to analyze these data, we must learn to confirm whether this word is swiped by peers and related searches.
Second, analyze competitors
As the saying goes: Know yourself and the enemy. The words of ancient people tell us to discuss with our opponents and learn to analyze their pros and cons. If the competitor performs well, we will learn. If the competitor does not do well, we should consider how to do better than him. If they do not do well, that is how to deal with them.
1. The status analysis of the competitor's website first finds out the keywords.
Analyze the homepage or 2-page ranking website to see how many websites participate in the ranking, analyze the weight and entry status of this website, and then compare the gap between them according to their website status. If the distance is too large, you can only suggest temporarily changing other keywords. Otherwise, the ranking will not be visible, which will have a great impact on the psychological state of SEO operators.
2. Analysis of external links to competitors' websites.
There is a lot of information on the site, which can analyze the data very well. But in addition to the website, we should also focus on high-quality analysis outside the website. Others have left external links on other websites, can we also leave external links when we optimize?
Since we have simply passed the above two points and know why other webmasters are now the first keyword, website optimization cannot be stopped. Your opponent is also talking about you, and we are talking about you. As long as you stop, the competitors behind will soon catch up with you.
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