website must have: a website created with a good encoding format; a site map that lists all pages; HTTPS cannot be used to determine whether to index pages, but it is better to use HTTPS in the long run.
Second, page rate (including mobile page rate)
For a long time, page speed has been an important factor affecting SEO ranking. Search engines want to improve the user’s web experience, and fast-loading web pages can do this.
Third, it is convenient to move.
When we discuss mobile technology, mobile device friendliness is another important factor in SEO rankings. More people use mobile devices instead of desktop computers to access the Internet, which is one of the reasons for the change in ranking search results.
Fourth, the age of the domain name.
Do you have a search history of 3 years or more, and nearly 60% of the sites have a search history of more than 3 years? According to Ahrefs's two million page survey results, only sites that are less than a year old can rank well.
Fifth, content optimization.
Since SEO ranking is one of the most important ranking factors in search engine optimization, we have discussed many SEO ranking factors in this article.
Understand LSI keywords and SEO ranking: SEO is not only a keyword but also includes vocabulary related to the main vocabulary people are searching for. This is the so-called LSI (Latent Semantic Index) keyword. They provide an online vocabulary correlation function to help users understand which results should be displayed.
Content optimization for understanding search intent: When optimizing content, search intent is also important. It means to understand what people are looking for when they enter keywords.
In SEO, is content length a factor that affects SEO: search engines hope that the content is high-quality, and there must be a certain amount of space, although it is not advisable to write more words just to increase the space, if the topic needs depth and Length, use video to improve SEO ranking: By 2021, video content will account for 80% of online traffic?
Sixth, search engine optimization.
Before that, we have pointed out that writing code correctly is an aspect of optimizing content to improve search engine rankings.
Even if you are not a coder, you can control:
Add keywords to the page title to let search engines know which content is associated with which search. Use the title tag to display the content hierarchy, first the h1 title, then the h2 or h3 subtitle. Create a meta description that can both attract readers and include your keywords. Keep these meta descriptions concise and concise, about 160 characters. Use keyword phrases in the image alt tag to show the relevance of the image to its main content. Including alt tags can also help visually impaired people access your site through a screen reader. Use schema tags to tell search engines what content is being produced.
Seventh, user experience.
Artificial intelligence has been used to improve the ranking of web pages for some time. It calls RankBrain. It also contains other signals that affect search engine rankings, such as:
Clicks: The percentage of clicks after an entry appears in the search results.
Jump times (especially by Pogo-sticking): The number of times you click on your web page and quickly return to search results.
Stay time: The time a visitor stays after arriving at your site.
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Thanks for reading: How to Website Improve Ranking Search Engine Optimization 2021, Sorry, my English is bad:)